Your traffic.
Your rules.
Promote your own portfolio for free, or trade a share of ad opportunities with other developers.
1. Add a game and create an ad
Import your Google Play or App Store listing, then choose a banner or interstitial. Upload finished artwork or generate a correctly sized draft from a store screenshot. Review it before activation.
2. Set a percentage for each format
The overall percentage is the share of eligible opportunities offered to Indie Exchange. The public/personal split applies inside that share.
Example: 20% overall, with a 50/50 public/personal split. Settings download when the game launches.
3. Earn and spend credits
Eligible, verified public impressions earn credits. Promoting your own games on other developers' games spends credits. The cost depends on country and media type; a banner has a lower starting weight than a video interstitial. Your own-game ads cost and earn zero credits.
New publisher traffic can be held for review. Settings determine opportunities, while actual displays depend on available ads, campaign eligibility, and budgets.
4. Keep your fallback ready
Call Indie Exchange at the same breaks where you already show ads. If no eligible ad is ready, the SDK returns false so your normal provider can show. A service outage does not make your existing provider depend on our service.